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For your consideration:
UPDATE: So I have typed, deleted and retyped this so many times trying to add some sarcasm and humor to hopefully lessen the impact of price increases.
Ultimately, after the massive freeze damage, I decided to get straight to the point and let you know that our prices are going up. Nothing we can do about it. It is not your fault and not our fault, it is just the way things are right now.
So we are all on the same page, I have included references explaining this issue.
As of 5/1/21 I have raised prices for parts, supplies and whole goods for all estimates and work going forward. If you have work that is already scheduled or accept an estimate that was previously created, your prices will be grandfathered in. The only exception will be if we are out of stock on an item quoted and have to substitute with an equal and alternative item. (The pricing on those items will be reviewed on a case-by-case basis)
In regard to chlorine the chlorine pricing increase, at the moment it is mostly affecting the tabs. I have decided to implement a one-time “chlorine” charge for this season of $100.00 plus tax. If prices do not go down, the weekly service price for chlorine pools will increase 1/1/22 to cover the cost for next year. The fee and the forecasted price increase will cover the cost of chlorine and the addition of a non-chemical sanitizer to help reduce chlorine demand.
I hope the transparency and information in this note helps...
ORIGINAL MESSAGE: As pool owners we all know that the freezing temperatures and loss of power has caused major damage around the DFW metroplex. The damage reaches further than local pools and has impacted region wide. This has created a sudden rush for parts and whole goods to repair freeze damaged pool equipment. Put simply most parts are not available. This includes but is not limited to pump lids, filter pump bodies, filter tank housings, heater manifolds, booster pump bodies, valves, etc. Whole goods are mostly out of stock at the moment. This is not just for Southlake Pools but industry wide.
I have spoken with several local friendly competitors and we are all in the same situation.
I have spoken to and had meetings with account managers at multiple suppliers in the area as well manufacturer reps regarding supply of parts and whole goods. The answer is basically a version of we do not know, or summer, or 6-12 months or longer.
If you have already received an estimate or will receive one soon from Southlake Pools and it appears to be high, it is in part due to the lack of parts available and also because of the mass destruction to the equipment. I have met with customers who have heaters, pumps, filters, etc. that were installed in the week before the storm and have to tell them that we can wait for parts or replace the entire piece of equipment. This is out of Southlake Pools control. Manufacturers are, at the moment, sending whole goods only.
If you have accepted an estimate sent by Southlake Pools and paid your deposit, I am sure we have supplies for your repair. We just need time to get to you. If you are going to accept an estimate, we will be checking actual physical inventory and orders at suppliers that I am 100% confident that we will get before we run your deposit. My garage, my living room and entry hallway are full of whole goods so I can check each night. The time I am writing this letter is 7:00 pm and a supplier just left my house after a delivery. He was only able to bring about 1/3 of the confirmed order.
Along with Southlake Pools and our employees, our suppliers and their employees, I am sure that the rest of the pool companies in the area and delivery companies are all working extra hard to ensure product availability. Please, please have patience and understanding with all of us.
If you have a polite question regarding an estimate or a need for your pool, please feel free to email me directly @ ben.rushing@southlakepools.com. I am out in the field working with the Southlake Pools repair techs so I won’t be able to answer until late at night or possibly the next night. We CANNOT provide you an exact date or time for the repair, it is not possible. We are booked out for the next 2-3 weeks and will be sure to help as many customers as we can as quickly as possible. When possible, please try not to call, accept workorders or email more than once to confirm that your work is being scheduled.
The spirit of this letter is not to scare anyone into accepting an estimate in a rush or have anyone worry that Southlake Pools or any other pool company will not be able to help with a repair. The main intent is to be as transparent as possible regarding product supply and ask for your understanding regarding daylight hours to make repairs. There is only so much time in the day for all of us.
Thank you for your time,
Ben Rushing
President
Southlake Pools
972-890-8022
ben.rushing@southlakepools.com